Hello, all –
I’ve been following the BSD since June 29th and have lost nearly 3 stone in that timeframe, so I consider it a big success – but I, too, became very worried the first time I put the no carb ploughmans into my Fitbit app and saw that the calories were off!
I don’t have an opinion about false advertising, etc. but I wanted to say that I eat the no carb ploughmans for lunch every single day (despite the calorie/carb count) with some modification and here’s why: it is easy to pull together, filling, and travels nicely. I don’t eat the chutney (I don’t care for it and it’s a hassle to find), but I do eat the whole apple, what is surely a bit larger than a matchbox piece of cheese, and I substitute pecans for walnuts (taste preference).
I’m pretty positive that, by following most of the recipes very carefully (obv this is not a good example of that!), I’m eating more than 800 calories a day because the counts in the book are off, but I’m still eating less than 1,000, and that, combined with exercise, has had a significant impact on every part of my health. I was not T2 but probably would have ended up there after a few years and I was definitely overweight and out of shape. At my last dr’s appt, every measure of my health had improved dramatically and that’s certainly a function of the diet and exercise.
So I echo Igor’s encouragement, but understand the worry about the calorie/carb counts – I was pretty upset about 5 weeks in when I realized I hadn’t been at the 800 calories I thought I was all that time. In my case, though, even if I’m at 900-1000 calories/day, it’s so much less (and the food so much better in quality) than what I was previously eating, I’m still much better off. That’s not to excuse any inaccuracy but to say that I think, even if flawed in terms of the counts, the diet is really effective and worthwhile.