I am currently doing a course via FutureLearn – a free online course provider using Universities from all over the world – the course I am doing is called Superfoods: Myths and Truths. If you are interested in Superfoods I will post some snippets from the course that I find of interest.
First of all, according to the experts, there is no such thing as a Superfood in law, medicine or science. It is a made up word used by the world of advertising and marketing.
What makes a food Super, usually it is highly nutritional with lots of antioxidants, minerals etc, and low in calories, sugars and saturated fats. It is also usually difficult or expensive to access.
Can other foods replace a Superfood. Yes, several examples are: Chia seeds – replace with Flaxseeds for pretty much the same nutrient values. Goji berries – replace with most other berry fruits like blueberries, raspberries etc and get similar nutrients. Kale – replace with spinach for better nutrients and any other green veg like broccoli, chard etc.
Finally today, an interesting look at how a Superfood becomes a Superfood.
The story of Kale: How an Animal Feed Crop became a Superfood.
Around 15 years ago a Kale farmer in the USA tried to encourage people to eat more Kale as his crops were not selling well enough. He made a T-shirt for his toddler daughter with the slogan Eat More Kale and posted it on media sites. However, it did help but didn’t do a very good job. Jump forward to 2012 when a marketing executive called Oberon Sinclair said she would make the world eat kale. She set about on a campaign with T-shirts, getting famous people to wear them (famously Beyonce) and the Kale revolution came about. She went on to develop the American Kale Association and it was all a big and very successful publicity stunt. That is not to say Kale is not full of health giving nutrients and people should be encouraged to eat more greens in general.
For anyone interested, I will post more as I continue with the course.